Branding & Design 101 - 8 week course

Dates: Febraury 10, 2025 - March 31, 2025 

Learn how to build a clear, professional, and impactful brand – for yourself or your business.

Branding & Design 101 is a free, interactive 8-week course designed to help entrepreneurs, creatives, and professionals develop a strong brand identity, messaging strategy, and visual presence. Whether you're just starting or looking to refine your brand, this course will give you the foundation and tools needed to create a brand that stands out.

WHY I CREATED THIS COURSE:

When I first started working in branding and design, I realized that so many entrepreneurs, creatives, and small business owners were struggling—not because they didn’t have great ideas, but because they didn’t know how to package those ideas into a brand that actually stood out. I kept seeing people invest in expensive logos, websites, and social media strategies without a clear foundation, leaving them frustrated when their efforts didn’t connect with their audience.

I created this course because I know what it feels like to build something from scratch, to feel overwhelmed by all the branding advice out there, and to wonder if you’re doing it “right.” Branding isn’t just about visuals—it’s about clarity, messaging, and positioning yourself in a way that feels authentic and aligned with your vision. My goal is to break branding down into simple, actionable steps so that anyone—regardless of experience—can confidently create a brand that works for them.

This course isn’t about perfection. It’s about understanding your brand’s core, refining your message, and learning how to communicate your value effectively. By the end of these eight weeks, you’ll have a clear brand identity, a strategy that makes sense for you, and a roadmap to move forward with confidence.

WHAT YOU'LL LEARN:

This course covers both personal and business branding, with a focus on how to position yourself, build credibility, and create a strong visual identity.

• Brand identity: How to define your brand’s mission, vision, and values
• Target audience and competitor analysis: Understanding who you’re serving and how to stand out
• Business model canvas: Structuring your brand for long-term success
• Visual branding: Choosing colors, fonts, and creating a logo that represents your brand
• Design principles: How to create visually engaging content that looks professional
• AI and content creation: Using tools like ChatGPT and Canva to streamline branding
• Brand storytelling and marketing strategy: How to craft your brand’s message and attract your ideal audience
• Website and digital presence: How to create a simple but effective website or portfolio

Course Schedule

• Week 1: Foundations of Branding & Design
• Week 2: Defining Your Brand Identity & Audience
• Week 3: Business Model Canvas, Competitor Analysis & Trends
• Week 4: Visual Branding – Colors, Fonts, & Logos
• Week 5: Design Principles & Composition for Branding
• Week 6: AI & Content Creation for Branding
• Week 7: Brand Storytelling & Marketing Strategy
• Week 8: Website, Portfolio & Final Brand Review

Course Project: A Brand Guide

Throughout this course, you will build a comprehensive Brand Strategy Guide that serves as a blueprint for your personal or business brand. This guide will help you establish a clear brand identity, define your messaging, and create a consistent visual presence. By the end of the course, you’ll have a strategic document that outlines your brand’s foundation and provides direction for future growth.

HOW IT WORKS: 

Expectations

• Show Up & Engage
• Show Your Face on Camera
• Complete Weekly Assignments
• Be Open to Feedback & Growth

Join the Weekly Live Sessions (Mondays @8pm EST)

Each class is one hour on Google Meet, where I will break down branding concepts, provide real-world examples, and answer questions.

Each week, I will randomly select one participant for a live brand audit, where I will review their social media, website, or branding strategy and provide actionable feedback.

Google Meet Link: Join the Class Here - https://meet.google.com/zno-whmb-ugk

Join the Branding & Design 101 Community!

Want to stay connected between sessions? Join the Branding & Design 101 GroupMe chat to:

• Ask questions and get quick answers
• Share insights, branding wins, and challenges
• Get reminders about upcoming sessions and assignments
• Network with other entrepreneurs, creatives, and brand builders

This space is designed to help you stay engaged and supported throughout the course.

Click here to join the GroupMe: https://groupme.com/join_group/105985569/70nYUelB

Complete Weekly Assignments

Assignments will help reinforce what you’ve learned and prepare you for the next class.

Each participant will also work on a final project: a Brand Strategy Guide, which will serve as a blueprint for your personal or business brand.

Apply for a Live Brand Audit

Each week, I’ll select one participant for a live brand audit, where I’ll review your branding, messaging, and online presence to provide expert feedback on how to strengthen and grow your personal or business brand. This is an opportunity to gain actionable insights, refine your social media, website, or overall brand strategy, and get clarity on your brand’s strengths and areas for improvement. To apply, complete the form below.